Investing in the Right Partners During Economic Uncertainty

Presented by

Robin Wolf (NVIDIA), Patty Grow (Amazon Web Services), Tyler Briggs (Box), Joseph George (HPE) & John Manos (Virtusa)

About this talk

As ecosystems expand, it is now more important than ever that Partner Marketing organizations have strategies in place to identify, develop and invest in those partnerships that help them grow and achieve success. Join Robin Wolf, Sr. Director of Partner Marketing at NVIDIA, as she sits down with Partner Marketing executives Patty Grow of Amazon Web Services (AWS), Joseph George of Hewlett Packard Enterprise (HPE), Tyler Briggs of Box and John Manos of Virtusa as they discuss how they invest and prioritize partners over others to support the market demands of growth with and through partners. This session will address: • Why certain partners are prioritized over others to become strategic partners. • How to sustain strategic partnership growth and overcome obstacles during economic uncertainty. • Strategies a Partner Marketing team must take to successfully activate partners.
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