The Intersection of Product, Field and Partner Marketing

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Presented by

Tricia Atchison (Equinix), Max Skalatsky (SAP) Kate Canestrari, and Michael Latchford (TechTarget)

About this talk

In this episode, marketing executives from Equinix and SAP will provide insights on where Product, Field and Partner Marketing intersect and how collectively they can drive the greatest outcome and competitive advantage in the market. Hosted by Michael Latchford, VP & of Strategic Alliances and Partners Marketing Services at TechTarget. This episode will address: - How Product, Field, and Partner Marketing teams need to collaborate to yield the greatest outcomes - Where Product teams on both sides of a strategic partnership need to be in lockstep - Ways Partner Marketing teams can effectively leverage their internal Field and Product teams to develop successful GTM strategies
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Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.