Basic Consent Does Not Mean Compliance

Presented by

Mat Hauck, Randy Ransom, Cory Kujawski

About this talk

In this session, Ensighten's COO Mat Hauck breaks down problems with a basic consent management platform (CMP) from a data privacy law standpoint. He is joined by Principal Technical Consultant Randy Ransom that shows an example of a Ensighten's CMP that actually enforces the user's cookie preferences in alignment with GDPR regulations. Lastly, Cory Kujawski, Ensighten's Threat Intelligence Manager discusses 3rd party risks and how they play into CMPs.

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A knowledgebase for digital marketing and privacy/compliance stakeholders to better understand web compliance and data privacy trends, including GDPR, CCPA and emerging regulations, and how Ensighten's solutions are employed by the world's leading brands to support privacy and compliance, personalization, and customer data analytic initiatives.