IDC notes that prior to the COVID-19 pandemic, 87% of CXOs prioritized enterprise intelligence as a top initiative. Fast forward to today, even with the current economic slowdown, recent IDC studies show that 25% of ITDMs plan to increase their budgets for business analytics, while another 25% show stable investment levels.
These results demonstrate the continued importance of analytics-related projects and how they feed into better, more intelligent business decision-making.
To this end, Qlik CMO Rick Jackson interviews guest speaker IDC analyst Dan Vesset about this new IDC study showing a close correlation between better data and analytics use and higher efficiency, revenue, and profits.
Together, they’ll discuss the results, explore the top benefits of a data and analytics pipeline, and explain how poor data use is leaving companies behind.