Email Is Not an Island: Creating an Omni-Channel Marketing Strategy

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Presented by

Jason Semenek, Sr. Marketing Strategy Lead at Tegrita

About this talk

You know your MAP collects lots of data. Have you started using that data to connect with your audiences in other marketing channels? Join Jason Semenek, Sr. Marketing Strategist at Tegrita, as he shares innovative ways to use your email data to help other channels. Topics covered during the webinar: - Types of data collected by your MAP - Accessing, integrating and sharing email data - How to use email data to build target lists: - Connecting MAP and data to other channels (with data feeding back to your MAP) - Innovative examples of omni-channel marketing

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Treat yourself to top notch marketing know-how with MarTech how-to’s and resources along with strategic insight. Tegrita is a full-service marketing technology consulting firm that enables digital marketing strategy with technology. We are a team of experienced and innovative consultants specializing in marketing automation to support growth-minded organizations. Tegrita brings your marketing strategies to life through marketing automation and the technologies that surround it.