On-line content marketing challenges and opportunities in a post-Covid era

Presented by

Sarah Ollivier, TechTarget I Olivia Dassler, BrightTALK I John McKnight, ESG

About this talk

The Covid-19 pandemic has impacted the IT industry's behavior. Old habits have been forced to change to digital, and the days of heavy face-to-face engagement is gone. The dramatic shift in marketing has created a content marketing and distribution gap and change in how we message and market to our communities. Visibility and targeted messaging is key to building a content strategy that takes this shift into account so that you get the most from your digital footprint. This webinar will focus on the importance of content strategy, broadcasting the testimony and research from three expert publishers in the space from TechTarget, BrightTALK and ESG.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.