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Intent by design: Driving results in B2B IT through streetwise marketing

Planning for B2B IT marketers in 2021 wasn't so much by design but, rather, gut instinct and quick pivot skills. As we look to a better understanding of how we use online media moving forward, the design of marketing plans much build on the streetwise learnings of others and evaluate all angles in-order-to achieve success.

In this webinar, we bring you a panel of marketers to discuss how they have used intent and prospect data to obtain results, including measuring success, ABM strategy, outreach methodology and email marketing. In addition, hear from research analyst Peter O'Neill from Research in Action about his comprehensive account-based marketing vendor selection matrix and the results from their 2021 research on top global ABM vendors.
Recorded Sep 23 2021 69 mins
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Presented by
Peter O'Neill, Research in Action | Marco Perotti, Media Effect | Kurt Vanderhaegen, Trend Micro | Ayanda Chiwuta, Veracode
Presentation preview: Intent by design: Driving results in B2B IT through streetwise marketing

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  • European 2022 IT Strategy and Purchasing Priorities Nov 16 2021 10:00 am UTC 90 mins
    Bryan Glick, Computer Weekly | Voula Hantziantonakis, TechTarget | Colin Mitchell, TechTarget
    Computer Weekly Editor-in-Chief, Bryan Glick, returns to the webinar schedule to present the European results from our 2022 IT Priorities survey. In this review of our annual survey, Bryan will cover how the global pandemic, automation, the future of work, and distributed cloud computing are impacting the immediate purchase plans for organisations for 2022. In addition, you'll get insights to prepare for successful go-to market strategies for next year's planning.

    Following IT Priorities, hear from our Priority Engine team, Colin Mitchell and Voula Hantziantonakis, about the November launch of Priority Engine including the addition of BrightTALK data. Ease of sales usage, list building and UI re-design are at the forefront of our latest release to date. Watch as they review use cases and changes to the tool.
  • Theory, Functionalism, & the Secrets Behind 100,000 Demand Generation Campaigns Oct 19 2021 9:00 am UTC 45 mins
    Byrony Seifert
    Demand Generation is the building of process, modelled by behaviour, and honed by reasonability. It is the complex weaving of content creation, copywriting, product positioning, and competitive comparison. Just sprinkle some lack of budget/timeframe/content/patience practicality on top and you're got yourself a campaign!

    In the right (and practical) demand generation model, both functionalism and theory have their place. It is the blending of the two that drives real success. In this webinar Byrony Seifert, demand generation expert and VP of Marketing and Product Delivery for TechTarget, will cover the cross over of theory and functionalism, and the secrets she's discovered from running over 100,000 demand generation campaigns.

    Featuring:
    Byrony Seifert, Vice President of Marketing, TechTarget
  • Intent by design: Driving results in B2B IT through streetwise marketing Recorded: Sep 23 2021 69 mins
    Peter O'Neill, Research in Action | Marco Perotti, Media Effect | Kurt Vanderhaegen, Trend Micro | Ayanda Chiwuta, Veracode
    Planning for B2B IT marketers in 2021 wasn't so much by design but, rather, gut instinct and quick pivot skills. As we look to a better understanding of how we use online media moving forward, the design of marketing plans much build on the streetwise learnings of others and evaluate all angles in-order-to achieve success.

    In this webinar, we bring you a panel of marketers to discuss how they have used intent and prospect data to obtain results, including measuring success, ABM strategy, outreach methodology and email marketing. In addition, hear from research analyst Peter O'Neill from Research in Action about his comprehensive account-based marketing vendor selection matrix and the results from their 2021 research on top global ABM vendors.
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    Andy Briney SVP of Products, TechTarget and Jillian Coffin, VP/Group Publisher, Market Development, TechTarget
    The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster.

    Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
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    Sarah Ollivier, TechTarget I Olivia Dassler, BrightTALK I John McKnight, ESG
    The Covid-19 pandemic has impacted the IT industry's behavior. Old habits have been forced to change to digital, and the days of heavy face-to-face engagement is gone. The dramatic shift in marketing has created a content marketing and distribution gap and change in how we message and market to our communities. Visibility and targeted messaging is key to building a content strategy that takes this shift into account so that you get the most from your digital footprint. This webinar will focus on the importance of content strategy, broadcasting the testimony and research from three expert publishers in the space from TechTarget, BrightTALK and ESG.
Webcasts on digital marketing to find real buyers in your IT market
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.

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  • Title: Intent by design: Driving results in B2B IT through streetwise marketing
  • Live at: Sep 23 2021 9:00 am
  • Presented by: Peter O'Neill, Research in Action | Marco Perotti, Media Effect | Kurt Vanderhaegen, Trend Micro | Ayanda Chiwuta, Veracode
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