Intent by design: Driving results in B2B IT through streetwise marketing

Presented by

Peter O'Neill, Research in Action | Marco Perotti, Media Effect | Kurt Vanderhaegen, Trend Micro | Ayanda Chiwuta, Veracode

About this talk

Planning for B2B IT marketers in 2021 wasn't so much by design but, rather, gut instinct and quick pivot skills. As we look to a better understanding of how we use online media moving forward, the design of marketing plans much build on the streetwise learnings of others and evaluate all angles in-order-to achieve success. In this webinar, we bring you a panel of marketers to discuss how they have used intent and prospect data to obtain results, including measuring success, ABM strategy, outreach methodology and email marketing. In addition, hear from research analyst Peter O'Neill from Research in Action about his comprehensive account-based marketing vendor selection matrix and the results from their 2021 research on top global ABM vendors.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.