Don't Box Yourself In, 4 Tips for Amplifying Your B2B Marketing

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Presented by

Byrony Seifert, TechTarget | James Calvert, TechTarget | Daniel Streeter, 8x8 | David Amyatt-Leir, MD Green Cabin

About this talk

Your marketing strategy isn't a hamper chosen from the shelf. It's an ever growing, moving path of decisions and learnings to achieve the best success for your organisation. So how do you find yourself painted into the same corner again, and again? In this webinar, we explore our top four tips for avoiding typical B2B marketing strategy traps, including how to logically expand beyond piecemeal ABM and how to avoid buyer blindness. In addition, we'll talk with James Calvert, Director of Customer Success EMEA at TechTarget, and some of our 2022 EMEA Archer Award winners to get their first-hand experience of how they've extended their strategy to think outside-the-box.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.