Tethering brand & buyer: Targeting your brand in a changing digital B2B space

Presented by

Cristina Dumitrache, Aruba, a Hewlett Packard Enterprise company | Stuart Harrison, MOI Global | Adam Davis, TechTarget

About this talk

According to Statista 2022 research, 40% of events in 2022 will be virtual while only 35% of events will be in-person. The personal connection of in-person has been lost in the last 2 years, and while it is slowly appearing again, the environment for the buyer has drastically changed. How, as a company, do you connect your brand digitally to buyers in which there is no physical connection? In this webinar, we sit down with a strategic panel of senior marketers and industry experts to talk through the trials and successes of tethering the brand to the buyer. We’ll talk through the importance of content and brand alignment, distinguishing your story from the competitors, as well as navigating the new rules of procedure in an ever-growing cookie permissioned based environment. Register now!

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