REFOCUS: How to adapt to a rapidly changing IT buying journey

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Presented by

Brent Boswell, TechTarget | Matthew Stevens, MOI Global

About this talk

According to Forrester’s research, 60% of IT buyer’s make their vendor shortlists based solely on the digital content they consume. With this recent shift in how IT buyers conduct their research and evaluate vendors, marketing and being on-top of your buyer’s mind is more important than ever. Join Brent Boswell, SVP of International, TechTarget and Matthew Stevens, CEO, MOI Global, and learn more about IT buyers’ digital research preferences, post-pandemic media consumption trends and insights.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.