According to Forrester’s research, 60% of IT buyer’s make their vendor shortlists based solely on the digital content they consume. With this recent shift in how IT buyers conduct their research and evaluate vendors, marketing and being on-top of your buyer’s mind is more important than ever.
Join Brent Boswell, SVP of International, TechTarget and Matthew Stevens, CEO, MOI Global, and learn more about IT buyers’ digital research preferences, post-pandemic media consumption trends and insights.