ABM is a proven way to connect with your target accounts in a personalised way. However, commercial teams are still facing challenges when defining and executing their ABM strategies.
In this session, hear from Chris Hare, VP Customer Growth, Head of ABM Agency, MOI Global, Aldona Limani, Global ABM Lead, MOI Global and Jat Hayer, VP of Sales, EMEA, TechTarget about why it is important to align your commercial teams to achieve ABM success and get some practical tips on how to do so.