REFOCUS Your Digital: How to Harness Conversation Engine Thinking

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Presented by

Stuart Harrison, MOI Global | Byrony Seifert, TechTarget

About this talk

The ‘new digital norm’ is here to stay. The amount of digital messages and touchpoints IT buyers are exposed to is only increasing. For marketers it became harder to reach active IT buyers and stand out from all the competition. So how do you make sure you cut through all the noise in the market? Join Stuart Harrison, VP Strategy, MOI Global and Byrony Seifert, VP of Marketing and Product Delivery, EMEA, TechTarget for a session on how the recent changes in the market affected IT purchasing and why you must act fast to differentiate your brand in this changing landscape to effectively stand out from your competition.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.