Occasionally, when strategizing and executing marketing campaigns, marketers lose sight of the customer and concentrate only on marketing goals and business objectives and customer becomes only an after-thought. Having a strong content strategy which helps to solve your customers and prospects problems can go a long way in helping you to drive more revenue.
Hear from Glenn Landauer, VP Customer Experience, MOI Global and Voula Hantziantonakis, Senior Customer Success, TechTarget about the importance of content to help your buyers have the best experience with your brand throughout their research journey. We will also walk you through some practical tips on how to create and distribute content to drive engagement and your brand recognition.