REFOCUS Your Content: Driving growth through content and content experiences

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Presented by

Glenn Landauer, MOI Global | Voula Hantziantonakis, TechTarget

About this talk

Occasionally, when strategizing and executing marketing campaigns, marketers lose sight of the customer and concentrate only on marketing goals and business objectives and customer becomes only an after-thought. Having a strong content strategy which helps to solve your customers and prospects problems can go a long way in helping you to drive more revenue. Hear from Glenn Landauer, VP Customer Experience, MOI Global and Voula Hantziantonakis, Senior Customer Success, TechTarget about the importance of content to help your buyers have the best experience with your brand throughout their research journey. We will also walk you through some practical tips on how to create and distribute content to drive engagement and your brand recognition.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.