REFOCUS: Staying relevant in a digital world

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Presented by

Kate Hawgood, Livingstone Group | Laura Hansford, Sage | Johnathan Brown, TechTarget

About this talk

Description In the last 2 years, digital experience has become much more important. Organisations had to make massive changes in their Go-To-Market strategies in order to stay relevant, and more importantly, memorable. Hear from marketing practitioners and experts Kate Hawgood, Head of Marketing, Livingstone Group, Laura Hansford, Digital Lead UKI, Sage and Jonathan Brown, VP, Market Insights - IT Infrastructure where we will share our experiences and real-life examples on how marketing and sales strategies had to be realigned and what other changes are in store in 2022.

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