Intent Monitoring for Strategic Purposes

Presented by

Rebecca Kitchens, President (TechTarget)

About this talk

Unlike “slow twitch” firmographic, demographic, and technographic data that changes quite slowly, “fast twitch” prospect-level intent data changes all the time. That’s part of why campaign people and SDRs love it. But deeper inside a high-quality intent data feed, there’s a whole lot of information about market patterns and organizational change that people like your planners and portfolio marketers can really leverage to help them optimize their whole GTM. In this replay of BrightTALK's Reach Summit, join Rebecca Kitchens, TechTarget’s Executive Executive Vice President, as she shows how intent analyses enhance her customers’ visibility into and understanding of the real demand activity in their markets.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.