It's a Secret … MDF Programs Can Really Work!

Logo
Presented by

Kevin Rhone, ESG/TTGT; Kristian Blackshaw, Citrix; Meg Brennan, Riverbed; Dave Taylor, Impartner

About this talk

As marketers, we should be laser-focused on activities supporting sales revenue goals. This means driving visibility and relevant engagement with core accounts. For this same reason, many top partners turn to vendor MDF rewards as fuel for scaling their GTM with existing clients, while also generating quality leads for net-new accounts.  In this webinar replay, join a panel of IT industry marketing pros to hear learnings from recent research on effective MDF utilization in your channel strategy. During this informative episode you’ll hear from the experts, gaining insider knowledge and partner insights which include: - Common roadblocks to effective MDF utilization - Partner strategic goals for MDF that go beyond lead gen - Strategies that deliver ‘top of funnel’ results today - Campaigns that provide the best ROI for MDF - How effective channel partner organizations’ plans compare
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (46)
Subscribers (5047)
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.