Kevin Rhone, ESG/TTGT; Kristian Blackshaw, Citrix; Meg Brennan, Riverbed; Dave Taylor, Impartner
As marketers, we should be laser-focused on activities supporting sales revenue goals. This means driving visibility and relevant engagement with core accounts. For this same reason, many top partners turn to vendor MDF rewards as fuel for scaling their GTM with existing clients, while also generating quality leads for net-new accounts.
In this webinar replay, join a panel of IT industry marketing pros to hear learnings from recent research on effective MDF utilization in your channel strategy.
During this informative episode you’ll hear from the experts, gaining insider knowledge and partner insights which include:
- Common roadblocks to effective MDF utilization
- Partner strategic goals for MDF that go beyond lead gen
- Strategies that deliver ‘top of funnel’ results today
- Campaigns that provide the best ROI for MDF
- How effective channel partner organizations’ plans compare