Strategies to Support Channel Marketing Programs in EMEA

Logo
Presented by

Vijay Mistry (ThousandEyes), Neil Langridge (e92Plus), Simon Quicke (TechTarget | MicroScope), Jimmy Lee (TechTarget)

About this talk

In the current economic climate, it’s critical vendors have a clear go-to-market (GTM) strategy to support their channel partners and to help drive pipeline opportunities. Yet, with more pressure to generate pipeline how can vendor-funded marketing campaigns deliver more return on investment for channel partners? Join Simon Quicke (Editor-in-Chief of MicroScope), Vijay Mistry (Partner Business Development Specialist at ThousandEyes) and Neil Langridge (Marketing & Alliances Director at e92Plus) as they explore the current state of the channel market and share their perspectives on critical topics for channel marketing programs including the elements of successful lead generation, the effectiveness of digital advertising vs. face-to-face events, the value of attribution tracking and collaboration, and more.

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (40)
Subscribers (4538)
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.