Opening Keynote by TechTarget's CEO Mike Cotoia

Presented by

Mike Cotoia, CEO, TechTarget

About this talk

Tune in for this informative keynote address from TechTarget's CEO Mike Cotoia. As an experienced leader in the B2B technology space, he'll shed light on how the buyer-seller dynamic is continuing to evolve, as well as what downstream effects are increasing the pressure on marketing and sales leaders across the globe. He'll also share new thinking on the role data can play in fueling an efficient, scalable go-to-market strategy.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.