Connecting the Dots: Using Data to Drive GTM Teams’ Impact

Presented by

Tracey Filler-Bourke | Andy Patton | Laura Hansford | Jat Hayer

About this talk

Today’s tech B2B marketers and sellers have more data, channels and tools available at their fingertips than ever before. But GTM teams often still struggle to tie it all together to address their unique challenges and goals. In this session, local marketing and sales leaders will share practical tips and insights on how they tap into the power of data, including real purchase intent data, to align GTM teams and create winning demand generation strategies that drive positive business outcomes.
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