5 Pitfalls and 5 Wins in Using Generative AI in Your Marketing Tactics

Presented by

Byrony Seifert, SVP, Audience Operations, TechTarget

About this talk

Content creation, SEO, brand profiling, tone and message structure, authenticity, and compromise - we'll connect on all these topics and more in this introduction to incorporating AI into your marketing strategy. Through good and bad, AI advice is front-and-centre, and it's hard to structure the conversation and know what to utilise to save you time without compromising your brand and strategy. In this discussion starter, we'll introduce some topics in the field on how to embrace - and maybe question - Generative AI.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity.