17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

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Presented by

Philipp Harmuth, Utimaco and Volker Gerstenberger (Utimaco) with Chris Tully (TechTarget)

About this talk

It is a tough time to be a B2B marketer in the tech space – you're not only tasked with supporting your sales team but also entrusted with shaping your prospect’s perceptions to keep your brand top of mind. Yet Utimaco, a global leader in providing trusted cybersecurity and compliance solutions and services, seems to have cracked the code, using the power of video to attract and captivate their audience with appealing content, a strong point-of-view and a winning promotional strategy. The result? Their webinar program is seeing 800% year-on-year audience growth and an engagement rate 17x better than their closest competition. Hear from Utimaco’s marketing leaders as they open the playbook on how great webinar content is enhancing to their digital marketing strategy, driving more (and better) opportunities for their business and providing a stream of piping hot leads to their sales team. Presented by: - Philipp Harmuth, Head of Digital, Utimaco - Volker Gerstenberger, Director, Marketing, Utimaco - Chris Tully, Account Manager, EMEA, TechTarget
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