Name: Automate Your Media Supply Chain with Machine Learning
Start: 2021-08-12T16:00:00Z
End: 2021-08-12T16:00:33.000Z
Location: BrightTALK
Rating: 0

Are your page load times suffering because of the explosive growth in your visual media assets? There is a direct link between the speed and quality of delivered media assets to optimal user engagement, higher conversion rates, and improved SEO—making page load times especially critical. Yet, the past three years have seen an 85 percent rise in online page weight, a continual upward trajectory. For websites at the 90th percentile, 75 percent of page weight comprises of rich media assets, making it a tough tradeoff between load speed and user experience.

In this webinar, you will learn: 
- The solutions to the top problems and pitfalls in media optimization
- What you can do to keep up with current website trends
- The factors that steer your web payloads and the tools for analyzing them
- The techniques for optimizing your visual media to raise conversion rates, engage with users and improve SEO

After the webinar, there will be concrete actions you can take immediately to improve media performance on your website and/or app, so be sure to register now!

Performance is Money: Rules for Rich Media Optimization

Research from Google suggests when page load time increases from 1 second to 3 seconds, the probability that a user will bounce increases by 32 percent. Although websites must be visually compelling to engage audiences, “heavy” photos and videos can drag down web performance, resulting in high bounce rates and lower conversions. So, how do you load media-heavy sites fast? And how do you implement changes quickly to meet Google's May deadline for Core Web Vitals?

In this webinar, you will learn:
- How to leverage Google’s Core Web Vitals, slated to take effect in May
- How to automate media optimization to accelerate page loads, elevate LCP and SEO rankings, and reduce your reliance on asset variants (with no programming efforts on your part)
- How to automate and optimize the lifecycle of your media through a new tool from Cloudinary

Bet Your Luck on Web Performance

Managing digital assets can feel like an overwhelming task in the best of times. With so many working from home right now, it's more important than ever to take control of your resources to be more efficient in managing your organization’s entire library of digital assets. Join Marc Katzin, the vice president of creative services at Straub Collaborative as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses best practices in managing a digital asset management system and highlights current and upcoming trends for modern digital asset management. In this webinar, learn how to:
- Improve digital asset management through workflow collaboration across the enterprise
- Integrate digital asset management into your technology stack 
- Get ahead of the curve by leveraging market predictions for digital asset management

Leveraging Modern Digital Asset Management for Powerful Workflow Efficiencies

Join us and Director of Web Development Valtech Paris, Tim Benniks, and learn how a headless architecture can help you streamline content delivery through an integration of your front ends (heads) with best-of-breed vendor offerings. The speakers will also share their real-world experience with the architecture, offer pointers on resolving its caveats, and its benefits.

The Road to Headless

Traditionally, businesses adopt digital asset management (DAM) solutions to centrally store assets, organize them, and make them readily accessible for revisions and deployment. Thanks to innovations over the past years, cutting-edge and advanced DAM solutions that are dynamic are gaining popularity—adding to all of the capabilities you are looking for in a DAM solution. 

In this webinar, you will learn:
Industry experts buyer’s guide for DAM
The benefits of DAM
Use cases of dynamic DAM
Upcoming trends in DAM and how to get ahead

7 Use Cases That Prove Why You Should Implement DAM

Today, machine learning helps turn a traditional digital asset management (DAM) solution into an intelligent automation tool. Through cutting-edge advancements in machine learning technology, you can streamline your media supply chain while delivering a consistent omnichannel user experience.

AWS and Cloudinary discuss how to leverage machine learning for:
- Extraction of AI-based insights from your image, video, and audio files
- Auto-tagging of media assets for instant retrieval and reuse
- Localization of content for multi-lingual distribution using ML-based transcription and translation services
- Moderation of user-generated content at scale

Automate Your Media Supply Chain with Machine Learning

Artificial Intelligence

Content Campaign

Content Creation

Content Delivery

Content Marketing

Digital Content

Digital Experience

Digital Marketing

Digital Transformation

Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Automate Your Media Supply Chain with Machine Learning

Presented by

About this talk

More from this channel