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Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World

Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive, how do you cut through the online noise and keep your targets engaged?

This session will arm B2B tech marketers with proven tactics for standing out in a crowded digital world. Attendees will hear directly from their colleagues, marketers who are finding success despite the online competition and clutter.
Recorded Mar 24 2021 64 mins
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Presented by
Priscilla Lee, Dipika Dewan, Jon Panker, Meaghan Nichols, Amadeus Guerrero-Pou, Jon Slade and Stu West
Presentation preview: Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World

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  • Identifying and Influencing Technology Buying Groups Recorded: Jun 8 2021 65 mins
    Elaine Tan (LinkedIn) | Shamim Narayan (TechTarget) | Stu West (BrightTALK) | Greg Anderson (TechTarget), Gregory Wood (SAS)
    TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, influence and engage purchasing committees – some of which contain 10 or more stakeholders. The question is how to do this in a scalable, efficient manner especially in a region like APAC where resources are often limited.

    Since surrounding and educating the whole buying team is critical to winning champions and closing business, the presentation and interactive discussion will center around:

    • How buying committees give off signals of interest for solutions like yours
    • Effective ways to turn intent into successful, multi-channel marketing campaigns
    • Tips for engaging different personas with a content-driven and consultative approach
    • The downside to focusing exclusively on pre-defined titles/personas and excluding others
  • Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World Recorded: Mar 24 2021 64 mins
    Priscilla Lee, Dipika Dewan, Jon Panker, Meaghan Nichols, Amadeus Guerrero-Pou, Jon Slade and Stu West
    Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive, how do you cut through the online noise and keep your targets engaged?

    This session will arm B2B tech marketers with proven tactics for standing out in a crowded digital world. Attendees will hear directly from their colleagues, marketers who are finding success despite the online competition and clutter.
TechTarget - APAC
TechTarget - APAC

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  • Title: Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World
  • Live at: Mar 24 2021 3:00 am
  • Presented by: Priscilla Lee, Dipika Dewan, Jon Panker, Meaghan Nichols, Amadeus Guerrero-Pou, Jon Slade and Stu West
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