5 Things to Understand About Today’s B2B Tech Buying Dynamic

Presented by

Jon Panker, Managing Director Asia Pacific, TechTarget & Greg Wood, Sr. Director of Marketing, Asia Pacific and Japan, SAS

About this talk

The pandemic has undoubtedly changed the way that prospects interact with your reps and your content. This session reviews some of the key changes in pre-purchase activity, offers a look at the platforms and content resonating best right now, and shares advice from an APAC marketing leader on how to tailor your go-to-market plans to capitalize on the new buyer paradigm.

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