Account Based Everything: A Q&A with an APAC ABM Leader

Presented by

Amy Holden, Sr. Enterprise Marketing Manager, Mimecast & Meaghan Nichols, Sr. Client Consultant and Team Lead, TechTarget

About this talk

Learn from a marketer who lives and breathes ABM. In an engaging conversation with TechTarget’s leading client consultant, Amy Holden from Mimecast shares her ABM journey, arming you with advice from the trenches on full cross-team coordination to enable personalized outreach. In this webinar, Amy will help you understand: - Strategies for effective marketing and sales collaboration when focused on specific accounts - How to make data actionable for everyone – so the company operates off a single source of truth - The types of data that have had the greatest impact in her ABM strategy

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