Learn from a marketer who lives and breathes ABM. In an engaging conversation with TechTarget’s leading client consultant, Amy Holden from Mimecast shares her ABM journey, arming you with advice from the trenches on full cross-team coordination to enable personalized outreach. In this webinar, Amy will help you understand:
- Strategies for effective marketing and sales collaboration when focused on specific
accounts
- How to make data actionable for everyone – so the company operates off a single
source of truth
- The types of data that have had the greatest impact in her ABM strategy