Integrating Intent Data Into Marketing and Sales Workflows

Presented by

Laurel Martin, Marketing Manager APAC, Axway & Romi Seher, Sr. Client Consultant, TechTarget APAC

About this talk

In this session, TechTarget and Axway address a hot button issue for the industry today: how best to incorporate intent data into your tech stack. Given the myriad of tools tech sales and marketing use, it is important to put in place a seamless workflow so that intent data is captured and leveraged to its fullest. We'll cover: - The importance of regularly pulling intent data to help inform your strategies - The value of integrating this data into marketing automation platforms to funnel into marketing programs - Why intent data should also make its way to the CRM systems where sales teams spend their time - How Axway has successfully set up its systems for data to seamlessly flow through marketing automation and over to sales

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