Bridging the Gap Between Sales and Marketing to Create Harmony and ROI

For as long as there have been sales and marketing functions, those teams have occasionally been at odds. Sales sometimes says marketing doesn’t deliver high quality leads at scale. Marketing sometimes says sales doesn’t work hard enough to follow up on the leads they’ve generated (or give credit when they convert). Does this sound familiar? In this session, you’ll hear from a marketing-sales duo who are working together harmoniously to impact the business. They’ll share how to: - Create a process of feedback to ensure ROI is measured (and repeated) by working hand in hand - Architect a prospect journey that’s truly customer-centric - Collaborate on creating content that marketing wants to produce and sales wants to utilize This session will be presented by David Lane, Sr. Director of Customer Success, TechTarget APAC, Hollis Scoggin, Head of Field Marketing, APAC, Secureworks & Emer Nugent, Account Manager, Secureworks.