Engaging B2B Buyers in the Era of Intent

Presented by

Jon Panker | Romi Seher | Tanmai Praanav

About this talk

Remember that last email you sent your prospect? It’s one of 40 that the average enterprise technology buyer received from a vendor in the last week. And do you recall the last time tried to phone a prospect? It was one of 8 unsolicited weekly calls from a tech provider. It’s time to take the guesswork out of who to target and ensure your outreach stands out in an ever-more crowded marketplace. Intent data is giving B2B marketers and sales professionals a leg up. The way in which intent becomes part of everyday processes and the ability to leverage it wisely is a hallmark of today’s most successful B2B organizations. In this session you’ll see practical examples of how intent data is propelling marketing and sales activity. Three B2B technology industry leaders from TechTarget will arm you with easy-to-adopt tactics to transform how you engage with your prospects, resulting in more efficient pipeline creation and increased deal velocity. Featuring: Jon Panker, Managing Director, TechTarget Romi Seher, Senior Client Consulting Manager, TechTarget Tanmai Praanav, Senior Account Director, TechTarget

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