Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement

Presented by

Jon Panker - TechTarget, Shamim Narayan - TechTarget, Steve Duplessie - Enterprise Strategy Group, Ruth Sayers - BrightTALK

About this talk

A thoughtful, engaging content portfolio will ensure you’re attracting and educating the right prospects and personas. But sourcing great content, creating it with local buyers in mind or selecting the right assets from a global collection can be daunting for APAC marketers. Typically, those in region have less control over content to power a go-to-market strategy and less budget to create their own material. How can APAC marketers use content to build a foundation for marketing success? In this webinar we offer up best practices specific to the role of a regional or country marketer. Our panel of experts offers advice based on the performance of hundreds of APAC content marketing and digital engagement programs. Attendees to this session will get: -Recent examples of APAC-specific top performing content -Metrics used to determine the content’s success at generating leads and driving engagement -Localization advice to maximize in-region content budgets -How to use multiple pieces of content to nurture and move

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