Leveraging Data: How Successful, Data-Driven Tech Salespeople Reach Their Goals

Presented by

Shamim Narayan, TechTarget & Abhishek Thakur, Hewlett Packard Enterprise

About this talk

Let’s face it. There’s nothing sellers like more than being in the same room with their prospects. But even with the return of physical events, most tech buyers are attending far fewer than they did before the pandemic. Today’s most successful salespeople rely on intent data to help identify their best prospects, gather the insights to effectively engage buyers and stay informed of key developments within their current customer base.  You’ll meet a local seller who’s letting data power all these activities and see how data can tangibly contribute to sales success. Join this session to learn: - Who the New B2B Buying journey involves, and why it’s making data-driven engagements more important than ever - How to use data to retain customers and create new sales opportunities - Why you need to engage with buyers at the crucial points of their journey

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