Creating Engaging Content to Attract and Wow Your Prospects

Presented by

Sam Weller, BrightTALK; Ariff Kamal, Cloudflare; Claudia Wong, CrowdStrike

About this talk

Long live the webinar! Just because we’re starting to reintroduce some face-to-face activities into our marketing mix doesn’t mean that buyer aren’t still tuning into webinars. In fact, the average APAC tech buyer attends three each month. How do you ensure the right prospects show up for yours? This session will arm you with tactical webinar execution and promotion advice. From the ideal duration and format to keys to sparking interactivity and techniques for driving an engaged audience, we’ll share advice for creating wow-factor webinars. Join this session to learn: - Why creating content that wows is difficult in APAC and how best to target different markets - How to effectively measure engagement across a range of metrics - Why knowing your strengths gives you the best chance of success

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