Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey

Presented by

Chris Brookes, Product Marketing Manager, and Fahad Khan, Sales Director, APAC (TechTarget)

About this talk

How well do today’s tech marketers know their prospects? In an engaging session designed to shed light on how today’s IT buyers gather information to support their purchases, we’ll share results from TechTarget’s latest Media Consumption report in APAC. The study not only outlines the IT buying process based on direct input from nearly 600 tech buyers, it also identifies disconnects between how buyers actually buy and what the 150 tech marketers who took the study believe their prospects are doing. Attendees of this can’t-miss webinar for tech marketing and sales will learn: - Content preferences for various stakeholders - How receptive buyers are to the return of face-to-face marketing activities - Through which activities prospects are suffering from digital fatigue in the post-Covid era - How sales can capture the attention of buyers who are more self-enabled than ever

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