Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

Presented by

Jon Panker (TechTarget), Joseph McCarthy (BrightTALK), Souvik Chowdhury (Palo Alto Networks)

About this talk

The best sales reps in B2B tech no longer have to take a shot in the dark. They know exactly who to engage, when to reach out and what to say. Their emails are being read and their opportunities are progressing at a far faster rate because of intent data. But just because reps have data at their fingertips doesn’t mean there aren’t good (and not so good) ways to use it. In this webinar, we’ll see how APAC’s strongest reps, from BDRs to account managers, are successfully leveraging data to identify their top prospects and personalize their pitches. In this engaging session run by B2B tech sales leaders, you’ll learn: Practical tips for incorporating data into the sales process Why it’s important for reps to understand the source of that data How to easily integrate data into common CRMs and the platforms where reps spend their time Tips for convincing skeptical reps of the value of good intent data

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