Enboarder EDGE Episode 2: Designing For Action

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Presented by

Dr BJ Fogg. Logan Ury. Adam Smiley Poswolsky. Dan Monheit. Alana Bennett

About this talk

Imagine a workplace where everyone did what you wanted! What a world that would be! Seriously though, there is a field of academic research called Behaviour Design. It explores how we can design our products, services and experiences (and even HR programs!) to result in a specific action. Pretty cool huh. Wanna know what’s even cooler? The pioneer of Behavior Design – Dr BJ Fogg – is the keynote speaker in this episode. Can I get a hell yeah?! BJ is going to take us through his famous Fogg model, unpacking the three key elements that combine to drive action. Then, we have a panel of superstar subject matter experts, thought leaders and HR pros who are going to dive deep into Designing for Action, looking beyond the theory to show you practical ways to start using it in your business. It’s gonna be huge.

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Enboarder is the world’s first and only People Activation platform enabling organizations to create and deliver human-centric journeys. Designed to inspire and engage employees to take action, leading global brands like McDonalds, Hugo Boss, ING and Eventbrite use Enboarder to revolutionize their HR programs and processes. To learn more, visit www.enboarder.com.