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Automate Your Financial Management To Drive Agility And Real-Time Optimization

A new study from Forrester reveals that marketers may only be settling for “good enough” when it comes to the management of their marketing spend.

Forrester’s survey of marketing decision-makers reveals that the current processes for adjusting marketing budget in response to external and internal factors are slow and effort-intensive. Centralizing and automating these efforts will create flexible, transparent, and real-time marketing organizations, allowing them to optimize the value of their operations.

Join guest presenter Forrester Vice President and Principal Analyst Rusty Warner on the key findings from the study including:

• How quickly marketing decision-makers are able to adjust or reallocate their marketing budget in response to internal and external stimuli
• What aspects of planning, budgeting, and performance management marketers are improving or looking to improve
• The capabilities marketers consider critical for effective spend management
• Forrester’s recommendations for organizations seeking to improve the value of their marketing operations

The presentation will also feature Ted Lesher, Managing Director at BrandMaker who is responsible for the management and financial performance of BrandMaker's North American business operations including strategic planning, strategic account development and business process optimization. As a SaaS industry expert with over 25 years’ experience helping large enterprises address cross-functional operational inefficiencies, Ted brings an insightful perspective and strategic insights to the world of Marketing Resource Management (MRM).
Recorded Jul 13 2021 41 mins
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Presented by
Ted Lesher, Managing Director at BrandMaker, Featured Speaker: Rusty Warner, Forrester Research Analyst
Presentation preview: Automate Your Financial Management To Drive Agility And Real-Time Optimization

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    A new study from Forrester reveals that marketers may only be settling for “good enough” when it comes to the management of their marketing spend.

    Forrester’s survey of marketing decision-makers reveals that the current processes for adjusting marketing budget in response to external and internal factors are slow and effort-intensive. Centralizing and automating these efforts will create flexible, transparent, and real-time marketing organizations, allowing them to optimize the value of their operations.

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    • Forrester’s recommendations for organizations seeking to improve the value of their marketing operations

    The presentation will also feature Ted Lesher, Managing Director at BrandMaker who is responsible for the management and financial performance of BrandMaker's North American business operations including strategic planning, strategic account development and business process optimization. As a SaaS industry expert with over 25 years’ experience helping large enterprises address cross-functional operational inefficiencies, Ted brings an insightful perspective and strategic insights to the world of Marketing Resource Management (MRM).
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Think Bigger About Marketing Operations
BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit www.brandmaker.com

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  • Title: Automate Your Financial Management To Drive Agility And Real-Time Optimization
  • Live at: Jul 13 2021 4:00 pm
  • Presented by: Ted Lesher, Managing Director at BrandMaker, Featured Speaker: Rusty Warner, Forrester Research Analyst
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