Measuring the ROI of Your Marketing Operations

Presented by

James Delande

About this talk

We believe marketing operations has evolved to the point where it is no longer feasible for enterprise-level marketing organizations to try to manage data and digital communications manually. Gartner’s latest report states that marketing ops is now one of the top three concerns of CMOs today. Gartner’s CMO Priorities Report identifies operations as the top skill-area CMOs want to upgrade. At the root of this challenge is the need to change the way we think about marketing operations. Marketing ops today includes all the people and processes that make marketing happen. BrandMaker demonstrates how marketers can increase their success with automated and optimized planning, budgeting, work management, digital content creation, and brand management tools and operations know-how that enable the true orchestration of marketing. Learn more in this short introduction to how you can quantify your ROI and improve campaign performance.
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BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit