9 Tips on Optimizing Campaign and Work Management

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Presented by

Ted Lesher

About this talk

According to the latest Gartner CMO Spend Survey 2020, 28% of CMOs cite marketing operations as their most important strategic capability. By 2023, 60% of marketing teams will embrace a marketing work management platform and will consider it both a required and primary platform in their adtech and martech stack. The basic problem that marketers often face is the lack of transparency in campaign planning and communication. Campaign briefings are usually sent to a large mailing list as an attachment. As you know, there is always a back-and-forth with large mailing lists: comments are exchanged and new updates are sent around until finally the most current information is not apparent. However, for a successful campaign execution, all parties involved need access to current campaign information, as well as the qualitative and quantitative goals of the campaign, at anytime from anywhere in the world. Knowing where you stand at any given moment is essential to maximize the use and effectiveness of your marketing budget. Say goodbye to monster excel sheets and never-ending email back and forth! You need a quick overview of the relevant budgets and meaningful reports. Learn how BrandMaker can put the power into the hands of marketers to gain efficiency, automate processes and improve marketing ROI. Watch now!

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BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit www.brandmaker.com