The ROI Impact of World Class Marketing Operations

Presented by

Romek Jansen

About this talk

According to BrandMaker's latest Pulse survey of enterprise marketing leaders, only 5% of enterprise marketers expect an increase in their 2021 budget over 2020, but 50% of them say they will need to achieve more with the same or less budget than 2020. Marketing operations is now the central nervous system of the entire marketing function. Its how marketing gets stuff done! Across all its operations capabilities, BrandMaker provides marketers performance monitoring and reporting across all silos in a single source of truth. This comprehensive, real-time visibility on all marketing activities and resources is essential to demonstrate marketing contribution and to optimize performance. Learn how you can quantify your Marketing ROI and improve revenue.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (16)
Subscribers (541)
BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit