BrandMaker Case Study: Marriott Hotels

Presented by

Ted Lesher

About this talk

In this session you will hear directly from Marriott Hotels uses the BrandMaker platform to provide their users across the globe with contextually relevant content to the local level with assets that can be quickly modified locally - without the expense of a local designer. With 30 brands, 130 countries, and 25 languages across their portfolio, Marriott corporate can leverage content that aligns the vision from corporate to local properties with consistent and compliant content that can be customized locally to empower users to modify as needed in their locale. With the digital environment growing daily, users now have a system that is deep and wide, with consistent and seamless asset delivery to local management. Corporate can monitor content use with a 360 degree view of all local activity via dashboard analytics that is easy to use, provides immediate course correction to deliver a highly cost effective management of Marriott's brand. Learn how you can leverage BrandMaker technology to drive revenue and deliver compelling ROI.
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BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit