Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning

Presented by

Marina Antestenis, Comcast Business; Garth Bradley, Workfront, Doug Sechrist, Zenefits

About this talk

Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today. Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts from different industries are evolving and tailoring their planning processes for today’s economic reality, and navigating the important steps to making these changes. You’ll learn: - How marketing leaders are shifting gears to approach planning differently this year - 3 ways to introduce more agility to your planning efforts - Pitfalls to avoid on your journey to better planning This webinar is hosted by Allocadia, a BrandMaker company

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