Name: The New Rules for Marketing Planning in a Post-pandemic World
Start: 2021-12-16T16:00:00Z
End: 2021-12-16T16:00:44.000Z
Location: BrightTALK
Rating: 0

BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit www.brandmaker.com

Join part two of our “Plan Smart. Pivot Fast.” webinar series with our guest speakers: Forrester Principal Analysts Rani Salehi, Erin Bohlin and BrandMaker CMO Jim Williams.

Building on the core planning concepts from the first webinar, the second webinar will demonstrate how to effectively manage marketing plans and budgets during execution:

- Define: Ensure a robust marketing planning process is in place that provides aligned objectives for the demand organization
- Apply: Demand program teams use top-down budgets to guide the planning of programs
- Accelerate: Actively monitor program performance and results to facilitate in-period budget adjustments to tactic allocations

The New Rules of Marketing Planning Featuring Forrester

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth.

Join part one of our “Plan Smart. Pivot Fast.” webinar series with our guest speaker: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams.
Discover the concept of cascading marketing planning and why it’s time to move away from “one-and-done” annual plans.

You´ll learn:

- The role marketing operations has in driving effective annual planning
- How to create living annual marketing plans
- How to cascade marketing plans from a strategic level down to aligned tactical execution
- How to strategically align marketing budgets to plans

Is One-and-Done Planning Dead? Featuring Forrester

Content management is an essential part of marketing ops success, and to marketing’s ability to become the primary driver of enterprise growth by developing content that is laser-focused on its audience. In this webinar, learn how BrandMaker can help Content Managers gain efficiency and agility to accelerate marketing performance and revenue.

The Next-Generation Content Manager

Marketing finance management is an essential part of marketing ops success, enabling marketing’s ability to become a primary driver of enterprise growth. Watch this webinar and learn how BrandMaker can help Marketing Finance Managers gain efficiency and agility to accelerate marketing performance and revenue

The Next-Generation Finance Manager

Measuring marketing performance is hard work and not meant for the faint of heart. Next-generation technology is the key. It will enable you to become a master of the data, operations, and of execution. Watch this webinar and learn how BrandMaker can help Marketing Ops Managers gain efficiency and agility to accelerate marketing performance and revenue

The Next-Generation Marketing Operations Manager

Today’s CMO’s role is increasingly challenging and complex. Efficiency, agility, and performance will be key attributes of tomorrow’s CMOs.
Next-generation digitization will be required to deliver against these new expectations, putting efficiency, agility, and performance within reach.
Watch this webinar and learn how BrandMaker can help CMOs gain efficiency and agility to accelerate marketing performance and revenue”

The Next-Generation CMO

Campaign management is a critical component of marketing’s ability to become a primary driver of corporate growth by improving marketing ROI.
Watch this webinar and learn how BrandMaker can help Campaign Managers gain efficiency and agility to accelerate marketing performance and revenue.

The Next-Generation Campaign Manager

Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions.

Join Forrester Principal Analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization.

In this 1-hour workshop you’ll learn:
- The key components of Forrester’s 6-Step Strategic Budget Allocation Framework
- Why it’s most effective to implement the framework during planning kick-off
- How marketers can remain agile in marketing planning and make strategic budget allocation decisions

This webinar is hosted by Allocadia, a BrandMaker company

The Strategic Marketing Planning Workshop with Forrester

Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete.

With ongoing environmental changes, the pains related to planning are amplified today.

Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts from different industries are evolving and tailoring their planning processes for today’s economic reality, and navigating the important steps to making these changes.

You’ll learn:
- How marketing leaders are shifting gears to approach planning differently this year
- 3 ways to introduce more agility to your planning efforts
- Pitfalls to avoid on your journey to better planning

This webinar is hosted by Allocadia, a BrandMaker company

Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning

Marketing has always been difficult, and now it’s harder than ever. Consumer expectations are increasing, new communications channels are exploding, and companies are awash in data – but they still can’t get the information they need to improve personalized experiences.

In this informative webinar you’ll learn how to “Think Bigger” to gain a holistic view of your current ecosystem. This session will outline how to make the most out of your applications and process with 360-degree visibility, flexibility, and control over your stack. James Delande will cover how you can eliminate data silos, gain agility, and automate processes for streamlined marketing operations that not only deliver a compelling ROI, but also aids in the retention of valuable marketing staff.

Think Bigger About Marketing Operations

In this 20-minute session from the MarTech virtual conference, learn how Autodesk went from zero visibility into spend, to mapping 86% of global marketing spend to specific campaigns.

Autodesk’s marketing organization suffered from the familiar pain point trifecta. They decided to tackle all three problems head on by mounting a MPM program and integrating Allocadia into their tech stack.

The marketing pain point trifecta:
1. Marketing teams are operating in silos
2. Unable to properly track marketing spend
3. Poor budget visibility makes it impossible to tie spend to performance

“But as long as we can connect everything to an Allocadia ID, we can get it back into a cohesive view in the end. And that’s really where our analytics team comes in and produces these really comprehensive and deep reports, based on the data that we’ve provided and tagged with this unique ID.”


This webinar is hosted by Allocadia, a BrandMaker company

Driving Marketing Success in a Pandemic with Better Performance Management

A new study from Forrester reveals that marketers may only be settling for “good enough” when it comes to the management of their marketing spend.

Forrester’s survey of marketing decision-makers reveals that the current processes for adjusting marketing budget in response to external and internal factors are slow and effort-intensive. Centralizing and automating these efforts will create flexible, transparent, and real-time marketing organizations, allowing them to optimize the value of their operations.

Join guest presenter Forrester Vice President and Principal Analyst Rusty Warner on the key findings from the study including:

• How quickly marketing decision-makers are able to adjust or reallocate their marketing budget in response to internal and external stimuli
• What aspects of planning, budgeting, and performance management marketers are improving or looking to improve
• The capabilities marketers consider critical for effective spend management
•	Forrester’s recommendations for organizations seeking to improve the value of their marketing operations 

The presentation will also feature Ted Lesher, Managing Director at BrandMaker who is responsible for the management and financial performance of BrandMaker's North American business operations including strategic planning, strategic account development and business process optimization. As a SaaS industry expert with over 25 years’ experience helping large enterprises address cross-functional operational inefficiencies, Ted brings an insightful perspective and strategic insights to the world of Marketing Resource Management (MRM).

Automate Your Financial Management To Drive Agility And Real-Time Optimization

Wo steht Marketing Tech heute? Insights, Trends und Strategien im Unternehmensmarketing 2021

In diesem Webinar erhalten Sie Einblicke in die aktuelle Marketing-Tech-Studie des Marketing Tech Lab und die konkreten Projekterfahrungen von CMOs in Unternehmen. Dr. Ralf Strauss, Managing Partner der Marketing Lab GmbH, stellt Ihnen die Highlights des „Marketing Tech Monitor 2021“ vor, der dritten großen Martech-Studie in D/A/CH, für die mehr als 1.000 Unternehmensentscheider befragt wurden. Im Anschluss berichten Renata Dadic, Head of Media & Website Management der Deutschen Bank, und Ralf Ellermann, Global Head of Marketing bei Rodenstock, von ihren Martech-Projekterfahrungen mit BrandMaker aus der Praxis.

Das Webinar im Überblick

- Vorstellung von Schlüsselaussagen zu Marketing Ops aus dem Marketing Tech Monitor von Ralf Strauss
- Praxiseinblicke in BrandMaker Projekte bei der Deutschen Bank von Renata Dadic und bei Rodenstock von Ralf Ellermann
- Zusammenfassung und Überblick zu BrandMaker Marketing Operations Lösungen von Leonard Sommer

Inspiring Moments – Martech 2021 erleben!

A concise overview of BrandMaker feature and benefits

BrandMaker in 5 Minutes

In this session you will hear directly from Marriott Hotels uses the BrandMaker platform to provide their users across the globe with contextually relevant content to the local level with assets that can be quickly modified locally - without the expense of a local designer.

With 30 brands, 130 countries, and 25 languages across their portfolio, Marriott corporate can leverage content that aligns the vision from corporate to local properties with consistent and compliant content that can be customized locally to empower users to modify as needed in their locale.

With the digital environment growing daily, users now have a system that is deep and wide, with  consistent and seamless asset delivery to local management. Corporate can monitor content use with a 360 degree view of all local activity via dashboard analytics that is easy to use, provides immediate course correction to deliver a highly cost effective management of Marriott's brand.

Learn how you can leverage BrandMaker technology to drive revenue and deliver compelling ROI.

BrandMaker Case Study: Marriott Hotels

According to BrandMaker's latest Pulse survey of enterprise marketing leaders, only 5% of enterprise marketers expect an increase in their 2021 budget over 2020, but 50% of them say they will need to achieve more with the same or less budget than 2020.

Marketing operations is now the central nervous system of the entire marketing function. Its how marketing gets stuff done!

Across all its operations capabilities, BrandMaker provides marketers performance monitoring and reporting across all silos in a single source of truth. This comprehensive, real-time visibility on all marketing activities and resources is essential to demonstrate marketing contribution and to optimize performance. 

Learn how you can quantify your Marketing ROI and improve revenue.

The ROI Impact of World Class Marketing Operations

According to the latest Gartner CMO Spend Survey 2020, 28% of CMOs cite marketing operations as their most important strategic capability. By 2023, 60% of marketing teams will embrace a marketing work management platform and will consider it both a required and primary platform in their adtech and martech stack.

The basic problem that marketers often face is the lack of transparency in campaign planning and communication. Campaign briefings are usually sent to a large mailing list as an attachment. As you know, there is always a back-and-forth with large mailing lists: comments are exchanged and new updates are sent around until finally the most current information is not apparent. 

However, for a successful campaign execution, all parties involved need access to current campaign information, as well as the qualitative and quantitative goals of the campaign, at anytime from anywhere in the world.

Knowing where you stand at any given moment is essential to maximize the use and effectiveness of your marketing budget. Say goodbye to monster excel sheets and never-ending email back and forth! You need a quick overview of the relevant budgets and meaningful reports.

Learn how BrandMaker can put the power into the hands of marketers to gain efficiency, automate processes and improve marketing ROI. Watch now!

9 Tips on Optimizing Campaign and Work Management

As we embark on 2022 planning, marketing leaders are asking themselves: “what changes do I need to make to our marketing strategy to drive growth in a post-pandemic world?“

Is our former strategy still relevant? Has how we measure marketing changed for good? How do we efficiently and strategically focus on the right things and still drive business impact?

As the old saying goes, “there’s only one way to eat an elephant, bite by bite“. Listen to a round table chat with senior marketing leaders from Bombora, ON24, and ZoomInfo as they break down how to approach 2022 strategic planning.

You’ll learn
- The 3 new rules of 2022 strategic planning 
- How leaders are measuring marketing performance differently post-pandemic
- What new tactics surprised our leaders that must be replicated in 2022

Speakers:
Tessa Baron, VP Marketing at ON24
Jeremie Audran, VP Strategy & Operations at ZoomInfo
Gabe Warford, Head of Experiential Marketing and Special Projects, Bombora


This webinar is hosted by Allocadia, a BrandMaker company

The New Rules for Marketing Planning in a Post-pandemic World

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