The Strategic Marketing Planning Workshop with Forrester

Presented by

Sam Melnick, VP, Customer Success & Insights, Allocadia; Featured Speaker: Brett Kahnke, Principal Analyst, Forrester

About this talk

Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester Principal Analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization. In this 1-hour workshop you’ll learn: - The key components of Forrester’s 6-Step Strategic Budget Allocation Framework - Why it’s most effective to implement the framework during planning kick-off - How marketers can remain agile in marketing planning and make strategic budget allocation decisions This webinar is hosted by Allocadia, a BrandMaker company
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (23)
Subscribers (1036)
BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit