The Strategic Marketing Planning Workshop with Forrester

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Presented by

Sam Melnick, VP, Customer Success & Insights, Allocadia; Featured Speaker: Brett Kahnke, Principal Analyst, Forrester

About this talk

Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester Principal Analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization. In this 1-hour workshop you’ll learn: - The key components of Forrester’s 6-Step Strategic Budget Allocation Framework - Why it’s most effective to implement the framework during planning kick-off - How marketers can remain agile in marketing planning and make strategic budget allocation decisions This webinar is hosted by Allocadia, a BrandMaker company

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