The New Rules of Marketing Planning Featuring Forrester

Presented by

Jim Williams, CMO at BrandMaker; Principal Analysts Rani Salehi and Erin Bohlin at Forrester

About this talk

Join part two of our “Plan Smart. Pivot Fast.” webinar series with our guest speakers: Forrester Principal Analysts Rani Salehi, Erin Bohlin and BrandMaker CMO Jim Williams. Building on the core planning concepts from the first webinar, the second webinar will demonstrate how to effectively manage marketing plans and budgets during execution: - Define: Ensure a robust marketing planning process is in place that provides aligned objectives for the demand organization - Apply: Demand program teams use top-down budgets to guide the planning of programs - Accelerate: Actively monitor program performance and results to facilitate in-period budget adjustments to tactic allocations
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BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit