Becoming a Memorable Marketer

Presented by

Leslie Talbot, Corporate Visions & Andrew Gaffney, DemandGen Report

About this talk

80% of the sales cycle now takes place in digital settings, according to industry analysts. That means it’s now up to marketing to move buyers further down the funnel — up to and including the point of purchase. But how can marketers — who have historically focused on brand awareness and top-of-funnel demand generation — adjust to this new reality? Corporate Visions’ research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages, content, visuals, and stories must all be memorable enough to influence buying decisions. In this webinar with Leslie Talbot, SVP of Strategic Programs at Corporate Visions, you’ll learn four science-backed skills that marketers need to become memorable enough to influence buying decisions: Messaging – Use situationally specific message frameworks designed and choreographed for maximum impact Content – Bring your messages to life in your presentations, landing pages, and other content assets Visuals – Create powerful, memorable designs that spark action Storytelling – Wrap everything in a compelling narrative and build the best stories for memory, decision, and action Find out how to influence buying decisions by making your marketing more memorable.

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Corporate Visions, Inc. is the leading provider of science-backed sales, marketing, and customer success training and consulting services. Global B2B companies work with Corporate Visions to articulate value in their customer conversations in three ways: - Make Value Situational by distinguishing between customer acquisition and customer expansion - Make Value Specific by aligning conversations with the Customer Deciding Journey - Make Value Systematic by unifying marketing, sales, and customer success to speak in one voice